Our resident web guru has some thoughts on why you should follow businesses on twitter…
There’s been lots written about why, as a business you should be using Twitter or as an individual, you should be using Twitter, to communicate with a growing circle of like-minded ‘Tweeps’ / attract new business etc.
The world is shrinking faster than we realise.
But there’s not a lot to suggest why you should follow someone or a particular business or brand.
Here’s my take on why you should make the small effort to follow your favourite brands or individuals.
1 – The opportunity to converse directly with them.
2 – The opportunity to hear the latest news first.
3 – The opportunity to ‘bag a bargain’.
4 – The opportunity to see the ‘real’ them.
*Note to companies: Keep your twitter feed clean or issue acceptable content guidelines if it’s a joint account. I do see examples of bad language which just get a swift ‘un-follow’ for their trouble.
5 – The opportunity to learn something.
6 – The opportunity of a shared experience.
7 – The opportunity to re-tweet.
8 – The opportunity to be helpful.
I’ve just rattled this list out off the top of my head – I’m sure there are many more reasons why you should or would want to follow a particular brand or company.
What’s your experience? Have you found Twitter helped you as a customer or a company? Are you missing an opportunity?
Tags: brands, business news, communication tools, customer relations, twitter